I'm going to write about this in more detail some day, but I just came across a post that addresses my concerns very well. In fact, Dave has highlighted one of my biggest issues with the usual methods of "presenting the gospel," by going back to Acts and looking at what the apostles actually talked about when THEY presented the gospel. Not too surprisingly (to me at least), it doesn't look at all like the four laws. . .
Dave has put together a nice matrix of things that are or aren't said by the Apostles in the various Acts passages where they're encouraging someone to follow Jesus. A pattern emerges, and guess what, it's not about heaven and hell. . .